Take your company global : the new rules of international expansion
(Book)
Author
Published
Oakland, CA : Berrett-Koehler Publishers, Inc., [2023].
ISBN
9781523004430, 1523004436
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
St. Charles Public Library District - Adult Nonfiction | 658.049 KEL | Checked out |
More Details
Published
Oakland, CA : Berrett-Koehler Publishers, Inc., [2023].
Format
Book
Physical Desc
viii, 224 pages ; 23 cm
Language
English
ISBN
9781523004430, 1523004436
Notes
Bibliography
Includes bibliographical references and index.
Description
"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; CA : customer addressability-the measure of your company's ability to address the market, no matter its size. The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Kelly, N. (2023). Take your company global: the new rules of international expansion (First edition.). Berrett-Koehler Publishers, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kelly, Nataly, 1975-. 2023. Take Your Company Global: The New Rules of International Expansion. Oakland, CA: Berrett-Koehler Publishers, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kelly, Nataly, 1975-. Take Your Company Global: The New Rules of International Expansion Oakland, CA: Berrett-Koehler Publishers, Inc, 2023.
Harvard Citation (style guide)Kelly, N. (2023). Take your company global: the new rules of international expansion. First edn. Oakland, CA: Berrett-Koehler Publishers, Inc.
MLA Citation, 9th Edition (style guide)Kelly, Nataly. Take Your Company Global: The New Rules of International Expansion First edition., Berrett-Koehler Publishers, Inc., 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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