From the Book - First edition.
PART ONE Prepare for Global Growth
Chapter 1 Understanding Market Intensification
Chapter 2 Align International Strategy with Corporate Strategy
Chapter 3 Intensify Local Market Presence
PART TWO Determine Where to Focus
Chapter 5 Apply the MARACA Model
Chapter 6 Calculate Market Availability
Chapter 7 Pick Your Real-Time Analytics
Chapter 8 Measure Customer Addressability
PART THREE Go Global from Within
Chapter 9 Build a Global-First Culture
Chapter 10 Amplify Local Customer Voices
Chapter 11 Build a Globally Equitable Organization (GEO)
Chapter 12 Hire for International Knowledge
Chapter 13 Multimarket Is the New Multinational.
