Adland : a global history of advertising
(Book)

Book Cover
Average Rating
Author
Tungate, Mark, 1967-
Published
London ; Kogan Page, 2013.
ISBN
9780749464318, 0749464313
Status
On Shelf
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Copies

LocationCall NumberStatus
Oak Park Public Library Main Branch - Third Floor659.1 TUNOn Shelf
St. Charles Public Library District - Adult Nonfiction659.109 TUNOn Shelf

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Subjects

LC Subjects
Advertising -- History.
History.
Other Subjects
Werbung.

More Details

Published
London ; Kogan Page, 2013.
Format
Book
Physical Desc
x, 259 pages, 16 unnumbered pages of plates ; 24 cm
Language
English
ISBN
9780749464318, 0749464313

Notes

General Note
Revised edition of the author's Adland published in 2007.
Bibliography
Includes bibliographical references (pages 253-254) and index.
Description
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.

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Citations

APA Citation, 7th Edition (style guide)

Tungate, M. (2013). Adland: a global history of advertising (Second edition.). Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Tungate, Mark, 1967-. 2013. Adland: A Global History of Advertising. London: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Tungate, Mark, 1967-. Adland: A Global History of Advertising London: Kogan Page, 2013.

Harvard Citation (style guide)

Tungate, M. (2013). Adland: a global history of advertising. Second edn. London: Kogan Page.

MLA Citation, 9th Edition (style guide)

Tungate, Mark. Adland: A Global History of Advertising Second edition., Kogan Page, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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