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Adland: a global history of advertising
Adland: a global history of advertising
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Author
Tungate, Mark
Publisher
Kogan Page
Publication Date
2013.
Language
English
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Table of Contents
From the Book - Second edition.
Pioneers of persuasion --
From propaganda to soap --
Madison Avenue aristocracy --
Creative revolutionaries --
The Chicago way --
The Brit pack --
Eighties extravagance --
The French connection --
European icons --
Media spins off --
Consolidation incorporated --
Japanese giants --
The alternatives --
Dotcom boom and bust --
Latin spirit --
International outposts --
Shooting stars --
Controversy in Cannes --
New frontiers --
The agency of the future.
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Subjects
Subjects
Advertising
Advertising -- History
History
Werbung
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ISBN
9780749464318
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