Larry Pinci

Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: "People buy based on feelings." Sell the Feeling shows readers how to evoke the essential feelings that motivate people to do business. It is the first book of its kind that deals with the critical role of feelings in the selling and buying process. Sell the Feeling lays out a simple six-step process of influence for salespeople, advisors,...