We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps,...

"Garr Reynolds, author of the best-selling book on presentation design and delivery with over 150,000 copies sold, is back with this newly revised edition of his Classic book, Presentation Zen. Showing us there is a better way to reach the audience through simplicity and storytelling, Garr tackles the conventional wisdom of making "slide presentations" and shares his approach to designing and delivering successful and provocative presentations. In...

"In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own...

The author brings you behind the scenes to candidly share his lighting solutions for a ton of great images. Using Nikon Speedlights, Joe McNally lets you in on his uncensored thought process - often funny, sometimes serious, always fascinating - to demonstrate how he makes his pictures with these small flashes. - Publisher.