Revealed is how sly marketers used 16mm films to shape new generations of loyal customers. Under the pretense of education, these filmmakers promoted their products in the guise of phony newsreels, classroom shorts, and travelogues. They depict an American consumer wonderland in which furniture is doused with DDT, a blender is a piece of modern sculpture, and sex goes hand-in-hand with the sale of copier toner. Also included are rare promotional films...