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1) The content strategy toolkit: methods, guidelines, and templates for getting content right

Author

Casey, Meghan

Series

Voices that matter

Publisher

New Riders

Pub. Date

[2015]

Language

English

Description

Read Description

"In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own...

2) Web project management: delivering successful commercial Web sites

Author

Friedlein, Ashley

Publisher

Morgan Kaufmann Publishers

Pub. Date

[2001]

Language

English

Description

Read Description

"Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your Web project's contributors, quality, costs, and schedules. The book also details how to define, measure, and understand your project's status on an ongoing basis - invaluable to the success of any project. This book is an indispensable...