We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps,...

A renowned video producer and instructor first helps you master the essence of story, develop ideas and more, and then introduces you to the gear and techniques you need to transform theory into practice with three full projects--a short movie, public service announcement and a video journalism assignment.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Provides information on the techniques and equipment necessary to take great digital photographs.

Adobe Photoshop Lightroom is truly an awesome program, and the primary editing tool for so many photographers today. But, at some point, you realize that there are things you need to do to your images that Lightroom just can't do. It could be anything from pro-level portrait retouching, to blending two or more images together, to incredible special effects, to removing distracting things in your image, to adding beautiful type to your images, and,...

Describes UX design methods, covering such topics as creating a proposal, user research, personas, search engine optimization, site maps, wireframes, prototyping, and design testing.