"In this humorous concept book, readers are asked to question their logic for naming colors"--

As Turtle rushes through town, in a hurry to see something "red, red, red, " his neighbors wonder what it could be and hurry after him to find out.

A little girl explains why she likes her red stockings, jacket, boots, mittens, pajamas, cup, and barrettes better than those of other colors. On board pages.

A boy's red crayon is very helpful at school, providing him with interesting facts about red things in the world, but as it gets stubbier with use it stops cooperating and starts hiding.

"Sumérgete en un universo poético y explora los COLORES a través de tus sentidos. En este libro los podrás ver, escuchar, oler, tocar, saborear y, sobre todo, imaginar" -- "Immerse yourself in a poetic universe and explore COLORS through your senses. In this book you can see, hear, smell, touch, taste and, above all, imagine" --

"Rojo es una cera de colores azul con una etiqueta donde pone ±rojo¿. Su maestro intenta ayudarla a pintar de color rojo (¡vamos a pintar fresas!), su madre intenta ayudarla a ser de color rojo enviándola a jugar con una compañera de color amarillo (¡Id a pintar una bonita naranja!), y las tijeras intentan ayudarla a ser de color rojo cortando un poco la etiqueta para que pueda respirar con más libertad. Pero Rojo no es feliz. No hay manera...

We add the color red, show the difference between walking to a bridge and walking on a bridge, and point out that shouting may scare away wildlife."--Title page verso.