From the opening credits that feature a silhouette falling among skyscrapers, Mad Men transcended its role as a series about the Madison Avenue advertising industry to become a modern classic. For seven seasons, Mad Men asked viewers to contemplate the 1960s anew, reassessing the tumultuous era's stance on women's rights, race, war, politics, and family relationships that comprise the American Dream. Set in the heart of the twentieth century, the...

An episode-by-episode guide to the first three seasons of the sexy, stylized, and provocative television drama. "Sophisticated, stylish, and controversial, Mad Men has been mesmerizing its many fans since it first appeared on screen. The Hitchcock-inspired title sequence, the period Madison Avenue set design, and the impeccably styled costumes have all garnered admiration, but it is the quality of the scripts and the intensity of the drama that keeps...

"Four media psychologists who also just happen to be dedicated Mad men fans explore how the show's viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show's vision of their past. The result is ... psychological research that crunches and codes online fan commentary to understand the ways...