"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--...

"Engaging images accompany information about LEGO. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 8." --

"In this engaging biography, readers will learn about the manufacturers of LEGO, the Kristiansen Family. Follow the family's story from Denmark where Ole Kirk Christiansen began making wooden toys in his Billund Carpentry Shop and Lumberyard to the company's evolution to the LEGO company. Christiansen and his sons Godtfred, Karl, and Gerhardt purchase a machine that makes plastic toys, and create the LEGO brick, and his grandson Kjeld Kirk Kristiansen...

"Everyone has played with LEGO; toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO; Toys is the perfect read for those with creative spirits and curious minds. This...

"Celebrate everything awesome about the LEGO Group in this deluxe search-and-find book. Spot the first toys created by the world-famous company. Then see if you can find your favorite minifigures and sets! Nearly 90 years of LEGO toys, from the earliest build to LEGO NINJAGO, LEGO Friends, and beyond, are packed inside -- along with plenty of surprises for superfans. Discover an adveture like no other in this illustrated history of the LEGO Group."...

For over 30 years, the LEGO minifigures have make is possible for children to populate their LEGO worlds with a diverse cast of characters. Learn fascinating facts, learn how minifigures are made, and see fans' customized minifigures.

This title introduces readers to LEGO, covering its history, franchises and products and worldwide impact. The title features engaging infographics, informative sidebars, vivid photos and a glossary.

"The ultimate visual history, packed with fantastic photographs and profiles of more than 2,000 minifigures and other LEGO characters, ... facts and statistics about villains and heroes, ... and much, much more."--P. [4] of cover.

The story of LEGO, told using pop-up illustrations, pull tabs, moving wheels and more.