Catalog Search Results
Author
Publisher
Ecco, an imprint of HarperCollins Publishers
Pub. Date
[2016]
Language
English
Description
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Author
Publisher
HarperBusiness
Pub. Date
[2013]
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
HarperStudio
Pub. Date
[2009]
Language
English
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Pub. Date
[2018]
Language
English
Formats
Description
"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
Author
Pub. Date
[2016]
Language
English
Formats
Description
An inspiring entrepreneur, known for his popular The #AskGaryVee Show, highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand and how to hire superstar employees. --Publisher's description.
Author
Series
Publisher
Entrepreneur Press
Pub. Date
[2016]
Language
English
Description
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining...
Author
Publisher
Entrepreneur Press
Pub. Date
[2020]
Language
English
Description
"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more...
Author
Publisher
John Wiley & Sons
Pub. Date
[2009]
Language
English
Description
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers
...Author
Series
Publisher
Wiley Pub
Pub. Date
[2010]
Language
English
Description
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one
...Author
Publisher
Harper Business, an imprint of HarperCollins Publishers
Pub. Date
[2024]
Language
English
Description
"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
Author
Publisher
Wiley
Language
English
Description
"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their diea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility...
Author
Series
Language
English
Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis....
Author
Publisher
John Wiley & Sons Inc
Pub. Date
2012.
Language
English
Description
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!
Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact
...Author
Publisher
Hyperion
Pub. Date
[2006]
Language
English
Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies,...
Author
Publisher
Post Hill Press
Pub. Date
[2018]
Language
English
Description
"From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over $500k in revenue within its first...
Author
Publisher
Harper Design, an imprint of HarperCollins Publishers
Pub. Date
2016.
Language
English
Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.
For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.
How to Sell Your Art Online shows any...
Author
Publisher
Citadel Press, Kensington Publishing Corp
Pub. Date
[2018]
Language
English
Description
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today-earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the...
Author
Series
Publisher
John Wiley & Sons
Pub. Date
[2012]
Language
English
Description
Many companies are rushing to stake their claim on Pinterest and don't want to make the wrong moves. Find out how to do it right and build your brand on the fastest-growing social network with this guide. Expert tips show you how to nurture a following, encourage participation, and engage your audience as you implement effective marketing techniques!--Cover p. [4].
Author
Publisher
John Wiley & Sons
Pub. Date
[2013]
Language
English
Description
The guide for marketing a small business on Facebook With more ...
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.
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