Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early...

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a...

"Protest Kitchen is an empowering guide to the food and lifestyle choices anyone can make for positive change in the face of the profound challenges of our time. Our food choices have much more of an impact than most people imagine. They not only affect our personal health and the environment, but are also tied to issues of justice, misogyny, national security, and human rights. Protest Kitchen is the first book to explore the ways in which a more...

Learn about the cult beauty trend that's changing the way we think about our hair--and improving the way it looks--in the first ever book about the shampoo-free movement. Triethanolamine and propylene glycol, methylparaben, sodium laureth sulphate ...yuck. Join the growing movement of women and men everywhere who are ditching their expensive addiction to chemical-laden shampoos and going shampoo-free. At first the idea of going shampoo-free might...

It's Not About Politics. It's About Caring--And What Every Family Can Do! Written by a passionately concerned couple--David Seligman is an active duty U.S. serviceman and Melissa is a devoted stay-at-home mom--this is the first book about going green that won't scare you with statistics, overwhelm you with science, or make you feel guilty about your SUV. Instead, this indispensable guide will help families everywhere to take simple, practical steps,...

Saving the planet for future generations is a laudable aim, but what about the current populace? Why wait when even small lifestyle changes can make a big difference now? Green Housekeeping is full of advice and information to help you take a more sustainable path. Recycling, reusing and shopping at farmers' markets are a good start, but cutting down on the use of poisonous chemicals is just as important - it's perfectly possible to clean a house...

"This forward-looking book explores a unique field of entrepreneurship, in which innovative individuals directly address, or work toward addressing, environmental challenges in our world. Offering an important look at the ways entrepreneurship can tackle global issues, this title engages readers through real-world examples, discussion prompts, and critical thinking questions. The title encourages readers to recognize and take on the skills and mindset...