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Author
Publisher
Waveland Press
Pub. Date
[2013]
Language
English
Description
"Essential for anyone who seeks to understand the contemporary gender landscape, Gender Stories defines gender as the socially constructed meanings that are assigned to bodies. The book helps readers navigate issues of gender by introducing them to the ubiquitous gender binary, the problems with much of the research on gender differences, and the variety of gender stories in popular culture. At the heart of the book is a description of the process...
Publisher
Media Education Foundation
Pub. Date
[2009]
Language
English
Description
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity....
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