This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

This book "features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies--Research, Inspiration, Drawing, Narrative, Abstraction, Development, and Collaboration--examining the work of twenty-three graphic designers from around the world."--p. 4 of cover.