Mad Men is back and plunges into the seductive and intriguing world of Sterling Cooper Draper Pryce. Jon Hamm and the rest of the award-winning cast continue to mesmerize as they adapt to changing times, social revolution, and a radical world. Lust is back. Adultery is back. Deception is back.

Andi is the "How to" girl at an up-and-coming women's magazine who needs to prove she can pick up any guy and dump him in 10 days. And in order for Ben to win an advertising presentation he needs to prove he can make any woman fall in love with him in 10 days. Now that they are a "couple" and the clock is ticking, anything goes ...

Returning for its sixth season, Mad Men explores the glamorous and ego-driven 'golden age' of advertising in late 1960s New York City. Don Draper and the rest of the cast continue to captivate as they deal with the aftereffects of adultery, divorce, a merger, and an ever-changing social climate.

This text (second edition) provides an introduction to the key elements of creative advertising. It proceeds step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds most successful campaigns. It reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated...

Fred Bolton, a New York advertising executive, acquires a horse for his daughter as part of a haphazard promotional campaign for a blustery client. With help from an attractive riding school instructor, Fred is hopeful that the horse will bring fame to the client's product, save Fred's own job, and pay for his daughter's expensive equestrian pursuits.

Norbecker Beer's advertising plan is to turn three ordinary guys into America's new macho heroes.

A guide for small business owners who are dissatisfied with the results they get from their current advertising.