Let's call her Barbie
(Book)

Includes reader's guide and exclusive Barbie photos.

"She's an icon. She's fun and aspirational. She's stirring controversy and outrage. Her name is Barbie. In 1956, Ruth Handler, cofounder of a budding toy company, embarks on a mission to upend the marketplace by creating a controversial doll: one that looks like a grown woman. Unlike the current trend of baby dolls that reinforces traditional roles of motherhood, this doll will empower little girls to be and do anything. And Barbie is born. Not everyone sees Barbie as a a positive influence, but Ruth knows this doll is destined for greatness. With the help of head engineer Jack Ryan and fashion designer Stevie Klein, they forge ahead, their own identities becoming entwined with the persona of the doll. For Ruth, Barbie fills a void left by the mother who abandoned her and the daughter who resents her ambition. Jack, Mattel's unlikely Casanova, hides his deepest secrets behind the genius of his engineering, and Stevie pins her professional future and sense of self on Barbie's fashion designs. In the decades that follow, the Barbie team spins the doll into a cultural phenomenon. But with every great success comes the fall, and the problems at Mattel are just getting started. In the cutthroat world of toy-making, greed and public scandals threaten to tear down everything Ruth has built. But Barbie is more than just a doll for her - she's a legacy, one Ruth will do anything to protect. From USA Today bestselling author Renée Rosen comes a riveting novel about the team of creative rebels who challenged convention, broke molds, and beat the odds to invent the most famous doll of all time"--,Provided by publisher.