Wielka czwórka. Ukryte DNA: Amazon, Apple, Facebook i Google
(Book)

Book Cover
Average Rating
Uniform Title
Four: the hidden DNA of Amazon, Apple, Facebook, and Google Polish.
Author
Galloway, Scott, 1964-
Contributors
Scallon, Kyle, illustrator.
Kubiak, Jolanta, translator.
Published
Poznań, Poland : REBIS Publishing House Ltd, 2022.
ISBN
9788383381473, 8383381476
Status
On Shelf
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LocationCall NumberStatus
Oak Lawn Public Library - StacksPOLISH 025.52068 GALLOWAYOn Shelf

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Subjects

LC Subjects
Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Information services industry -- History.
Informational works.
Internet industry -- History.
Polish language materials.

More Details

Published
Poznań, Poland : REBIS Publishing House Ltd, 2022.
Format
Book
Physical Desc
367 pages : illustrations ; 24 cm
Language
Polish
ISBN
9788383381473, 8383381476

Notes

Bibliography
Includes bibliographical references and index.
Description
Profesor biznesu Scott Galloway zadaje fundamentalne pytania na temat Amazona, Apple, Facebooka i Google. W jaki sposób ta czwórka przeniknęła nasze życie tak całkowicie, że prawie nie da się ich uniknąć (lub bojkotu)? Dlaczego giełda wybacza im grzechy, które zniszczyłyby inne firmy? Czy ktoś może rzucić im wyzwanie, gdy ścigają się, by stać się pierwszą na świecie firmą wartą bilion dolarów? Galloway dekonstruuje strategie Czwórki, które czają się pod ich błyszczącymi okleinami. Pokazuje, jak manipulują podstawowymi potrzebami emocjonalnymi, które kierują nami, odkąd nasi przodkowie żyli w jaskiniach, z szybkością i zakresem, z którym inni nie mogą się równać. I ujawnia, jak możesz zastosować lekcje, jakie wyciągnął z ich wspinaczki, we własnym biznesie lub karierze.
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Language
Text in Polish translated from English.

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Citations

APA Citation, 7th Edition (style guide)

Galloway, S., Scallon, K., & Kubiak, J. (2022). Wielka czwórka. Ukryte DNA: Amazon, Apple, Facebook i Google (First edition.). REBIS Publishing House Ltd.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Galloway, Scott, 1964-, Kyle, Scallon and Jolanta, Kubiak. 2022. Wielka Czwórka. Ukryte DNA: Amazon, Apple, Facebook I Google. Poznań, Poland: REBIS Publishing House Ltd.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Galloway, Scott, 1964-, Kyle, Scallon and Jolanta, Kubiak. Wielka Czwórka. Ukryte DNA: Amazon, Apple, Facebook I Google Poznań, Poland: REBIS Publishing House Ltd, 2022.

Harvard Citation (style guide)

Galloway, S., Scallon, K. and Kubiak, J. (2022). Wielka czwórka. ukryte DNA: amazon, apple, facebook i google. First edn. Poznań, Poland: REBIS Publishing House Ltd.

MLA Citation, 9th Edition (style guide)

Galloway, Scott, Kyle Scallon, and Jolanta Kubiak. Wielka Czwórka. Ukryte DNA: Amazon, Apple, Facebook I Google First edition., REBIS Publishing House Ltd, 2022.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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