Costovation : innovation that gives your customers exactly what they want - and nothing more
(Book)

Book Cover
Average Rating
Author
Wunker, Stephen,
Contributors
Law, Jennifer, author.
Published
New York, NY : HarperCollins Leadership, [2018].
ISBN
9780814439753, 0814439756
Status
On Shelf
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LocationCall NumberStatus
St. Charles Public Library District - Adult Nonfiction658.4063 WUNOn Shelf

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Subjects

LC Subjects
Budget in business.
Business enterprises -- Finance.
Business planning.

More Details

Published
New York, NY : HarperCollins Leadership, [2018].
Format
Book
Physical Desc
200 pages : illustrations ; 24 cm
Language
English
ISBN
9780814439753, 0814439756

Notes

Bibliography
Includes bibliographical references and index.
Description
"Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more: by finding areas where less is exactly what customers want. From Khan Academy's democratized tutoring to Xiaomi's flash sales to Warby Parker's compressed supply chain, the book unlocks specific strategies for cutting costs while meeting or exceeding customer expectations. Challenge your assumptions about innovation - and tap this revolutionary approach for carving out niches, protecting positions, and dominating industries"--Back cover.

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Citations

APA Citation, 7th Edition (style guide)

Wunker, S., & Law, J. (2018). Costovation: innovation that gives your customers exactly what they want - and nothing more . HarperCollins Leadership.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Wunker, Stephen and Jennifer, Law. 2018. Costovation: Innovation That Gives Your Customers Exactly What They Want - and Nothing More. New York, NY: HarperCollins Leadership.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Wunker, Stephen and Jennifer, Law. Costovation: Innovation That Gives Your Customers Exactly What They Want - and Nothing More New York, NY: HarperCollins Leadership, 2018.

Harvard Citation (style guide)

Wunker, S. and Law, J. (2018). Costovation: innovation that gives your customers exactly what they want - and nothing more. New York, NY: HarperCollins Leadership.

MLA Citation, 9th Edition (style guide)

Wunker, Stephen,, and Jennifer Law. Costovation: Innovation That Gives Your Customers Exactly What They Want - and Nothing More HarperCollins Leadership, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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