The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz
(Book)

Book Cover
Average Rating
Contributors
Kurtz, Brian, author.
Published
Irvine, California : Entrepreneur Press, 2016.
ISBN
9781599185965, 1599185962
Status

Description

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Copies

LocationCall NumberStatus
Indian Prairie Public Library District - 1st Floor659.1 SIMPSONChecked out
Messenger Public Library of North Aurora - Nonfiction659.1 SIMOn Shelf
St. Charles Public Library District - Adult Nonfiction659.1 SIMOn Shelf

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More Details

Published
Irvine, California : Entrepreneur Press, 2016.
Format
Book
Physical Desc
xxv, 209 pages ; 23 cm
Language
English
ISBN
9781599185965, 1599185962

Notes

Description
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--,Provided by publisher.
Description
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Simpson, C., & Kurtz, B. (2016). The advertising solution: influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz . Entrepreneur Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Simpson, Craig, 1974- and Brian, Kurtz. 2016. The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand With Lessons From the Legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz. Irvine, California: Entrepreneur Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Simpson, Craig, 1974- and Brian, Kurtz. The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand With Lessons From the Legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz Irvine, California: Entrepreneur Press, 2016.

Harvard Citation (style guide)

Simpson, C. and Kurtz, B. (2016). The advertising solution: influence prospects, multiply sales, and promote your brand with lessons from the legends: robert collier, claude hopkins, john caples david ogilvy, gary halbert, eugene schwartz. Irvine, California: Entrepreneur Press.

MLA Citation, 9th Edition (style guide)

Simpson, Craig, and Brian Kurtz. The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand With Lessons From the Legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz Entrepreneur Press, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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