The Librarian's nitty-gritty guide to content marketing
(Book)
Author
Published
Chicago : ALA Editions, An imprint of the American Library Association, 2016.
ISBN
9780838914328, 0838914322
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| ADD - BK_A2 | PROF 021.7 SOL | On Shelf |
| Downers Grove Public Library - 2nd Floor - Adult | 021.7 SOL | On Shelf |
| Indian Prairie Public Library District - Ask Staff | PROF COLL MARKETING 021.7 SOLOMON | Ask staff |
| Messenger Public Library of North Aurora - Youth Professional Collection | PROFY 021.7 SOL | On Shelf |
| Oak Lawn Public Library - Stacks | 021.7 SOLOMON | On Shelf |
More Details
Published
Chicago : ALA Editions, An imprint of the American Library Association, 2016.
Format
Book
Physical Desc
v, 120 pages : illustrations ; 23 cm
Language
English
ISBN
9780838914328, 0838914322
Notes
Bibliography
Includes bibliographical references (pages 105-110) and index.
Description
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" --,Provided by publisher.
Language
Text in English.
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Citations
APA Citation, 7th Edition (style guide)
Solomon, L. (2016). The Librarian's nitty-gritty guide to content marketing . ALA Editions, An imprint of the American Library Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Solomon, Laura, 1967-. 2016. The Librarian's Nitty-gritty Guide to Content Marketing. Chicago: ALA Editions, An imprint of the American Library Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Solomon, Laura, 1967-. The Librarian's Nitty-gritty Guide to Content Marketing Chicago: ALA Editions, An imprint of the American Library Association, 2016.
Harvard Citation (style guide)Solomon, L. (2016). The librarian's nitty-gritty guide to content marketing. Chicago: ALA Editions, An imprint of the American Library Association.
MLA Citation, 9th Edition (style guide)Solomon, Laura. The Librarian's Nitty-gritty Guide to Content Marketing ALA Editions, An imprint of the American Library Association, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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