Stephen Wunker
Author
Language
English
Description
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want ... and start examining what they need. First popularized by Clayton Christensen, the Jobs-to-be-Done theory argues that people purchase products and services to solve a specific problem. They're...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2018]
Language
English
Description
"Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more: by finding areas where less is exactly what customers want. From Khan Academy's democratized tutoring to Xiaomi's flash sales to Warby Parker's compressed supply chain, the book unlocks specific strategies for cutting...
Author
Publisher
Morgan James Publishing
Pub. Date
[2024]
Language
English
Description
"How do leaders such as Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip Bergh make themselves and their organizations innovative, year after year? Authors Wunker, Law, and Nair, celebrated experts in innovation themselves, unveil the secrets that make these industry giants the world-class trailblazers that they are. The Innovative Leader offers anyone tasked with innovation -- from budding entrepreneurs to high-level executives, in...