Colleen Jones

In this book, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function, from marketing to sales and from support to recruiting, demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book "Clout", offers a modernized...