Brian Halligan
Author
Series
Publisher
Wiley
Pub. Date
[2010]
Language
English
Description
For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes...
Author
Publisher
Recorded Books
Pub. Date
[2010]
Language
English
Description
The authors give the tools and strategies needed to improve Google search rankings, build a blog to promote a business, grow and nurture a community on social media sites, and analyze which online marketing efforts are working.
Author
Publisher
Wiley
Pub. Date
[2010]
Language
English
Description
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing...