James Geary
Author
Publisher
HarperCollins
Pub. Date
2011.
Language
English
Description
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Author
Language
English
Formats
Description
"A witty book about wit that steers an elegant path between waggishness and wisdom."--Stephen Fry. In this whimsical book, James Geary explores every facet of wittiness, from its role in innovation to why puns demonstrate the essence of creativity. Geary reasons that wit is both visual and verbal, physical and intellectual: there's the serendipitous wit of scientists, the crafty wit of inventors, the optical wit of artists, and the metaphysical wit...