Lisa Gansky

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years, a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched...