Michael W. R Davis

Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category-the "pony car"-which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the...